Retail Digital Supply Chains: Facing an omnichannel customer-driven landscape

In today’s omni-channel world, retailers and consumer product companies face increasing pressure to meet customer demands efficiently through innovative technologies and optimized supply chains. Adriana, a busy urban millennial, exemplifies this challenge. Needing a rain jacket for a hiking trip, she benefits from a store’s AI-driven system that recommends a jacket based on her profile and local weather forecasts. The system adjusts demand forecasts, locates the jacket locally for same-day pickup, and suggests additional items like food, fuel, and a backpack. AI analyzes purchase trends, prompting manufacturers to adjust supply chains. This seamless, predictive process ensures Adriana gets what she needs quickly, highlighting how advanced supply chains drive customer satisfaction and business success.
Source:Deloitte US