Product Backlog: Create, Prioritize & Organize

Rashi Kaushik, a Senior Product Manager at Expedia, highlights the critical role of a well-managed product backlog. She differentiates product strategy (long-term vision), product roadmap (tactical visualization), and product backlog (task-level details for execution), emphasizing their interconnectedness. A good backlog is well-grouped, emergent, prioritized, and categorized, aligning with the product roadmap. Kaushik outlines how to create a backlog by gathering ideas from performance data, market trends, competitors, and company developments, advocating for a collaborative approach with stakeholders. Ideas should be categorized and prioritized, often using a 2×2 matrix (customer value vs. effort). Finally, she stresses the importance of writing clear user stories and regularly grooming the backlog, incorporating both positive and negative customer feedback through a continuous loop.
Source: Product School