How to Become a Good Growth PM
The speaker defines “growth” in product management as the marriage of product and marketing, aiming to get users to experience the product’s core value as often as possible. Success now hinges on great technology, product, and distribution. Growth models focus on acquiring new users (acquisition) and keeping them engaged (retention/engagement). Acquisition channels include search, virality (incentivized or organic), paid advertising, and affiliate marketing. Retention involves activating users to their “aha” moment, building habits, and reactivating inactive users through tools like onboarding, notifications, and incentives. A strong data foundation with analytics, A/B testing, attribution, and personalization is crucial for effective growth.
Source:Product School