A website for city walk lovers
You can access my website here.
Based on previous user research, I decided to narrow down the scope of target users. I define my target users as Shanghai middle class family, their annual income is more than 400,000 RMB，members of the family usually have a good educational background with a bachelor’s or master’s degree. These middle-class people typically have 1-2 young children, and they hope to give their children cultural capital and enhance the ties of kinship through city walk.
My website is designed for them to find the proper city walk routines and discover interesting history behind the quaint buildings in Shanghai. They are also able to book an offline city walk guide through my website. After they finish the city walk, they can share their feeling and photos in the platform. If they subscribe to VIP service, they will have more detailed information of the routine and special routines designed for them, they can also have a special discount of the offline city walk guide service.
My monetization plan is mainly the VIP subscription fee and the offline city walk booking fee. For further development, after finishing the website, I want to connect with a company working in this field, and explore the possibility of actually applying the website to reality.
