ALMOST THERE!!!

The proposed solution aims to monetize the IG shop owners’ and young online shopping lovers’ experiences by creating a one-stop platform business model where the shop owners can easily manage their shops and increase exposure while the online shopping lovers could have a better shopping experience by finding products and shops more easily with different filters or keywords as well as enjoying special offers. The geographic area that has been selected for a pilot market entry assessment is Hong Kong which better limits the scope. It is also crucial to conduct the following further testing of key hypotheses regarding what will attract the above target groups and keep them returning by drawing them into the paid membership programme.

The following five usability tests were created to evaluate how simple it is for the IG shop owners to manage their shops and orders as well as collaborate with other shops to increase their exposure:
1. Register
2. Manage their shops (update shop information and upload products)
3. Manage orders
4. Check analytics data
5. Contact other shops in terms of joint-shop promotion

The following five usability tests were created to evaluate how simple it is for online shopping lovers to find products and shops with different filters or keywords as well as place orders and check order status:
1. Find interested products
2. Check product info. and place an order
3. Find interested IG shops
4. Register
5. Check the order status

Four post-test questions were also created to obtain recommendations for improvement:
1. Please rate the overall process ( 1= very dissatisfied; 5 = very satisfied)
2. What difficulties did you encounter when performing the tasks?
3. Does any improvement need to be made to the website?
4. Will you pay to use the website with the current price range? If yes, which plan will you
choose?

A/B test:
Since drawing people to register is one of the most important goals for the sustainable development of the website, the design of the registration buttons was tested in the A/B. For the original version, the registration buttons for both IG shop owners and shoppers were a part of the menu bar. When I conducted the usability test with one of the interviewees, she also mentioned that the buttons were not sharp enough to notice. In this regard, I added a background colour (red) to the buttons and put them on the right-hand side of the navigation bar to see whether the variant 1 version will draw more people to click on the registration buttons.

You can find the results here.