Qualitative and Quantitative Research and Testing

UX research is a field that focuses on understanding how users interact with products to improve design. It gathers crucial information about user behavior, frustrations, and needs, helping companies make data-driven decisions. In agile development, UX research integrates into the process by focusing on defined tasks, preparing projects upfront, and supporting product teams. Agile methods like retrospectives and “Kaikaku” allow teams to adapt quickly, and techniques like pairing and open test labs enhance collaboration and knowledge sharing.

Qualitative UX methods, such as usability testing, field studies, and interviews, explore user behaviors and insights, often with a small number of participants. Quantitative methods, including A/B testing, surveys, and analytics, provide statistical data for comparison and benchmarking. AI tools in UX research can assist with tasks like data analysis, user interviews, and brainstorming, though over-reliance on AI can lead to creativity loss and bias. Ultimately, AI complements UX design but should not replace human intuition and empathy.

Self-study Videos

1. What Is User Research? (3 min 29 sec)
2. UX Research Made Agile (23 min 13 sec)
3. UXD: LeanUX Measurement – Qualitative and Quantitative (9:04 min)
4. When to Use Which UX Research Method (4 min 39 sec)
5. User Testing: Why & How (3:14 min)
6. Usability Testing w. 5 Users (3:36 min)
7. Introducing a Participant to a Usability Test: A Demonstration (3 min 34 sec)
8. User Testing Facilitation Techniques (4 min 33 sec)
9. Remote usability testing: A step-by-step (14 min 34 sec)
10. How to Use Analytics in UX (3 min 8 sec)
11. A/B Testing (2:50 min)
12. Why Use 40 Participants in Quantitative UX Research? (4 min 53 sec)
13. Why Confidence Intervals Matter for UX (3 min 31 sec)
14. Statistical Significance in UX (2 min 53 sec)
15. UX Research Cheat Sheet (3 min 54 sec)
16. Using AI for UX Design is Incredible! (15 min 58 sec)