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Data and AI Driven Product and Service Design

Curriculum

  • 1 Section
  • 8 Lessons
  • 8 Weeks
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  • Lessons
    8
    • 1.1
      Digital Transformation Through Lean and AI-Driven Product Development
    • 1.2
      Customer Development and Design Thinking
    • 1.3
      UX in Agile Development Using Scrum
    • 1.4
      From Discovering Early Adopters to Deploying Big Data Analytics to Scale
    • 1.5
      Go-to Market Strategy, Growth Hacking, and Tech Stack
    • 1.6
      Design to Development Hand-off: Information Architecture, Wire-frames, Design System, and Prototype
    • 1.7
      From Workflow to Agents: API and AI As Product
    • 1.8
      Qualitative and Quantitative Research and Testing

UX in Agile Development Using Scrum

https://hkdesign.org/wp-content/uploads/2025/08/From_Idea_to_App__The_Agile_Development_Funnel.mp4

According to Steve Blank, Agile product development is one of the three pillars of the Lean Method, alongside Customer Development and Business Model Design. While Customer Development searches for and validates the right business model and growth assumptions, Agile product development ensures rigorous execution through scientific, data-driven experiments that drive product-market fit.

SCRUM, a leading Agile framework, uses its own vocabulary and tools to orchestrate this process. It begins with a prioritized Product Backlog—a comprehensive to-do list derived from a high-level user journey and broken down into detailed user stories. Each story clarifies who, what, and why a task must be completed within 2 to 3 week focused cycle called ‘sprint’, as defined by the user needs or problem statement, a critical design thinking artifact. Daily and weekly cross-functional team meetings called ‘scrum’ monitor progress, enabling teams to iteratively complete backlog tasks with agility and precision.

Design Thinking’s user-centric perspective enriches this process by aligning user stories with product features, ensuring the targeted persona’s experience remains central. Additionally, the Design Sprint technique accelerates rapid prototyping, sharpening product scope and innovation within the development cycle.

Self-study Videos

  1. Agile workflow in simplified terms (1 min 50 sec)
  2. What is Scrum? (1 min 20 sec)
  3. Product Backlog: Create, Prioritize & Organize (20 min 41 sec)
  4. Design Thinking & Agile (3 min 36 sec)
  5. User Need Statements in Design Thinking (3 min 6 sec)
  6. Journey Mapping vs. Story Mapping (2 min 39 sec)
  7. Agile User Stories | Agile Acceptance Criteria (16:59 min)
  8. UX in Scrum (3 min 46 sec)
  9. UX in Design Sprints (3 min 15 sec)
  10. Bringing Personas to Agile (2 min 50 sec)
  11. Three legged stool: Design Thinking, Lean Startup, Agile (4 min 20 sec)
Customer Development and Design Thinking
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