Building the website is only the first step, what comes next is the production of the needed contents for generating visitor traffic to the website through the CMS or custom coded application. However, that is not enough for attracting eyeballs when nobody knows the contents exist. Therefore, SEO (Search Engine Optimization) becomes a mandatory knowhow for website builders to master as to ensure proper web page titles, meta tags, keywords, and site map will be embedded in the contents for search engine to crawl and rank and social media campaigns and backlinks created to enhance public trust and reputation.
In this lesson, the Google Search Console and Keyword Planner will be introduced as tools to complement WordPress CMS website or Python Flask custom coded application development.