Testing? Find out how to beg users to stay..

As my product aims to provide a one-stop information collection platform for enthusiastic K-pop lovers in China who want to buy albums, so that users can easily and quickly find and compare information about K-pop albums of interest to save their time and effort in collecting information. I aim to improve the competitiveness and attractiveness of the website by understanding users’ needs and satisfaction with the experience through user surveys and tests, in order to get more users who are willing to pay for this service.

After the first usability test for the Figma prototype, I gained many valuable suggestions from the testing and communication with the target customers, including adjusting the naming and sorting of the navigation bar, optimizing the community content categories, displaying user reviews on multiple pages, etc. When creating the high-fidelity prototype, I listened to the test subjects’ opinions and made initial optimizations to the site’s functionality and design. To further improve the current version of the prototype, I redesigned and tested it a second time.

The first test is a qualitative test to find out what the target users thought is the most influential or important issue at the current stage. I designed and conducted the A/B test by observing and interviewing users to select the issues that were controversial among them – to objectively observe which design users preferred to view quantitatively.

Usability Test 2:
I invited the four participants who participated in the previous interview and added one new participant to complete Usability Test 2. The purpose of this test was to record and analyze the usage of the product by the five target users (enthusiastic K-pop fans who like to buy albums) to find out the shortcomings of the current version of the product.

Therefore, I listed four tasks and three interview questions to verify that the site was meeting users’ needs for information about album purchases：

Tasks
1. How do you evaluate the information to decide whether you want to make a purchase on a particular platform?
2. How do you complete the registration and login process?
3. How can you post a post or comment on the community page?
4. How do you check the logistics information?

Post-Test Questions
1. Please rate the overall experience of the website: 1-5
2. What difficulties did you encounter during the trial process?
3. How do you think the website should be improved?

A/B Test:
The most important function of this product is to provide users with a collection of album purchase information, and improving the experience of this function is the core of this test. Since the web jumping problem mentioned by the participants in usability test 2 will be improved by the Iframes function, this test will focus on comparing the impact of the different page layouts of the album detail page on the page views.

Original version.
In the original design version, the album detail cards were displayed in a horizontal row of 4 cards, each presenting information such as prices and pre-order gifts from different album stores. However, in the usability interview, two participants felt that the current arrangement was too tight and did not allow for easy comparison of information, and wished that the gap between the cards could be adjusted or the number of cards in each row reduced.

Variety 1:
In response to the participants’ suggestions, the number of cards on the album detail page was reduced from 4 to 2 per row, and the size of each card was increased (the details of the cards were to be added), so that the information on each card was more prominent.

For test results and more information, please click here to visit my website.