A/B Testing & Statistical Significance – 4 Steps to Know How to Call a Winning Test
How long should I run my split test? How do I call a winning a/b test? How much traffic do I need for my test? We will talk about A/B Testing Significance and how to use data and the human element. We will cover the 4 things to look at to make sure your conversion rate optimization campaigns aren’t wrongly declaring winners.
Source: Testing Theory (YouTube)