Find your Minimum Viable Segment, and create a Critical Product to Succeed

The text emphasizes transitioning from a minimum viable product (MVP) to a minimum viable segment (MVS) to achieve a repeatable, successful product. Aligning customer needs is crucial; misalignment causes problems. The goal is to identify a segment with a critical, not just desirable, need—particularly in B2B contexts. An example illustrates narrowing a mobile app’s target from all smartphone users to mobile professionals, then to field workers servicing critical care medical equipment in hospitals. This segment has a blatant, mission-critical need where failure could result in loss of life, ensuring the product is both viable and valuable. Focusing on such segments drives repeatability and market dominance.
Source: Acadety