How to GTM with the AWS Global Startup Program
Serge Shevchenko, a PDM manager at AWS, outlines a framework for startups to develop a successful go-to-market (GTM) strategy with the AWS Global Startup Program, an invite-only initiative for early-to-mid-stage startups with product-market fit and institutional funding. The process, which should take no more than 90 days, involves joining the Partner Path, completing a technical review, listing on the AWS Marketplace, and applying for the program. Startups must identify core strengths, align solutions with AWS products, and create a field-ready kit for clear communication. A GTM plan starts with setting revenue goals, building a funnel for marketing- and sales-qualified leads, and leveraging joint content, events, and workshops. Programs like ISV Accelerate and the AWS Marketplace help convert leads, reduce sales cycles, and drive growth.
Source:AWS Events