Product-Led Growth

Hina Kamra, a Senior Product Manager at Amazon, defines product-led growth (PLG) as a business methodology where the product is central to an organization’s activities, driving acquisition, retention, and expansion. PLG evolved from traditional sales methods, emphasizing free or freemium models to acquire customers. Key PLG strategies include creating customer-centric products with seamless navigation and immediate value. This approach fosters a viral effect, as users invite others, and relies heavily on data-driven decisions. Slack is highlighted as a company that mastered PLG through its free acquisition, high retention, and expansion via referrals and a community-building approach.
Source:Product School