Product Management Lifecycle
Gopi, a Product Manager at Microsoft, outlines the product management lifecycle in four phases: Concept, Opportunity, Design and Development, and Execution and Go-to-Market. The “Concept” phase focuses on problem identification, brainstorming solutions (divergent vs. convergent thinking), and achieving product-market fit. “Opportunity” involves market research to refine the product vision and prioritize features, emphasizing that vision is stable while strategy and roadmap are more dynamic. “Design and Development” highlights the crucial, complementary relationship between product managers and engineers, stressing the importance of cross-functional leadership. Finally, “Execution and Go-to-Market” covers defining where to reach customers, pricing strategies (e.g., Apple Watch’s price skimming), launch timing, and setting success metrics.
Source:Product School