What Is Information Architecture?

In this video, Maureen, a Berlin-based UX designer, explains information architecture (IA), a vital aspect of UX design that organizes and structures digital information for easy access. IA connects users, content, and context. Users have unique mental models shaping how they seek information, as seen in navigating Amazon’s website for an armless office chair. Content management involves limiting cognitive load through filters, sorting, and content audits to ensure relevance. Context considers how users access information, influenced by SEO and entry points like Google or social media. Visual hierarchy, using gestalt principles, groups elements to reduce overwhelm, as demonstrated by comparing Amazon, a 90s website, and Apple’s clear design. IA supports UX but focuses less on emotional experiences.
Source:CareerFoundry