Who are your Early Adopters?

The text explains early adopters in entrepreneurship, distinct from gadget enthusiasts, as the first customers on the diffusion of innovations curve, crucial for achieving product-market fit before the early majority, late majority, and laggards adopt. Early adopters have a problem, know it, and actively seek solutions, making them ideal targets for new products. Using the example of startup founders struggling with Lean Startup principles, the text contrasts early adopters (actively seeking solutions) with late majority (unaware of their problem) and laggards (no problem or interest). To find early adopters, identify actions they take to solve the problem and target them, as detailed in the Focus Framework’s adoption behavior curve exercise.
Source:Customer Development Labs