Assignment IV: Towards a Game Controller Community

According to the user research carried out previously, the problem statement is as follows.

How might we make a player with some basic knowledge of video games (who) address the problem of learning more about game controllers and purchasing them (what) so that he could enjoy more about video games and form a hardcore gaming community (why)?

Monetization is composed of two parts, selling controllers and exclusive contents. These two are derived from e-commerce and subscription business models respectively. Controllers are usually scattered on the large shopping sites, and the users find it hard to compare different controllers. Building a site dedicated to controllers makes the users learn, compare, and buy controllers more easily. Also, some sellers can provide repairing services, which is a common issue for players. As for exclusive contents, discussions about controllers on the Internet are a complete mess. These questions should be organized and dealt with in a professional way. Many high-quality articles can also be translated into Chinese. Besides, the website can even touch on some more technological aspects, like configuring the controller, or developing games based on controllers. This is what a hardcore gaming community is.

You can find the overview of this assignment here.