Assignment4: A good choice for live house lovers

Based on the user research conducted in the first stage of the investigation, the problem statement is defined as follows:

How might we make an office worker with music enthusiasm (who/user) address the problem of finding the best live house for relaxation in free time (what/need) to achieve the goal of getting information and buying tickets in the easiest way(why/goal)?

After preliminary research, I decided to narrow down the scope of the target city to office workers in Beijing, who enjoy music and like going to live houses.

At present, people need to go to multiple platforms to watch a performance, from learning about the performance and venue information, buying tickets, to sharing their feelings and evaluations. Also, there are very few performance venues on platforms such as Dianping, and the updates are not timely, so people would also go for personal sharing platforms like RED and Weibo to obtain information. Moreover, consumers currently have little say in the choice of performance venues, and there is no complete evaluation and feedback system to force the upgrading of venues. Therefore, our solution is to provide a one-stop platform based on similar interests, not only the performance information, venue information, and ticketing services provided on our website, but also an online community for users to obtain information. All ordinary users can browse these kinds of information freely. Upgraded services, including discounts on ticket purchases, and posting in the community, require a paid membership. The monetization plan of this website is mainly the subscription fee and the cooperation of performance venues applying for settlement.

More information can be found on my website .