Finding potential persona makes me drop more Sanity Value than playing COC TRPG

Due to the complex rules of COC TRPG and the high barrier to entry, I thought that people who hadn’t played the game yet but were interested in Cthulhu culture would be the group with the greatest demand. However, after conducting interviews I found that people who have not played the game are extremely likely to become backseat players and not really start playing the game.

The people who really contribute a lot of time to the game are the newbies who have already played it – they are willing to take the time to learn the rules already proving their love for the game, and the experienced fanatics. Those experienced fanatics already have many regular friends and are used to playing the game without spending money. But for those newbies who just started playing, their desire to spend money is very strong – they are eager to buy good modules and to spend money to recruit good KPs (because they haven’t made many friends yet). So I chose this group – the group of college students who have played the game a few times. This group often have the time and enough spending power. They need more user-friendly information channels to find their preferred modules and more channels to recruit their teammates and KPs. Also, due to the special nature of this game, both veteran and new players need to constantly check the rules and recreate character cards, so they also desire a convenient way to check character design and rules. I wanted to design a website to meet these needs of theirs. At the same time, I also thought that it was more likely for these people who were just starting to play the game to develop their spending and gaming habits, and it was also highly likely that they would make that game a part of their lives, that is, make my website a part of their lives.

In completing this assignment, I found it difficult to combine user needs and business goals – because those who had spent money already had their own familiar channels for spending money. And this also indicates that the market is close to saturation in this area. So I still decided to discover new consumers and demand points, and to develop habits for some people who are willing to spend money.

And you can access my web here