If I were to go crazy, it would be God’s mercy instead!

The proposed solution is to build a community platform to gather players (KP and PL) together, and at the same time to cooperate with the 魔都website (The most dominant domestic website focused on module submission) to invite the authors of the modules to the community, to sell the modules and at the same time to centralize all the information players need when playing to save the players’ time to go back and forth between different websites and platforms to find information. This site is only for online players, so all activities and information are online. The key hypothesis I need to test is what will attract users to buy modules from the site or give bounties (打赏) to the author, and to get the audience to use my site regularly while having other partner sites.

The site deals with three main features – the three elements necessary to start a game. To verify that these three features meet user expectations, both usability test and A/B test will be conducted. Usability test allows me to see the most intuitive user experience with the site and get the most timely feedback, and A/B test gives me an overall view of users’ willingness to enter the community or not.

When conducting usability test, I designed a small task for each page and gave the player the full experience of starting a game. Also, this time I put the registration page at the end because I wanted to see at what point the user would encounter the need to log in and let them feel whether this made sense.

Suppose you want to start a game in your free time -“首页”:
1. where you will click to get information
2. how you will get more details and what details you will get

3. buy a module- “模组”
4. Make a character card – “车卡”
5. Post a recruitment message – “跑团信息”
6. Check your own posting information and order information – “我的”

7. Register and login – “登陆-see when they need to login

I also designed post-test questions to let players give feedback on their overall experience and to allow them to make additional suggestions as they reminisce.

While doing A/B test, I took a suggestion from a user doing usability testing, I wanted to see if their registration information was required or not would affect their willingness to register. Although the site is profitable with authors and modules, the community is the foundation of the site (authors are also in the community and can communicate with users, which is the key to attracting users to buy modules and reward authors), so whether or not to register for the community is an important object to be tested, and this test was also conducted on the registration page.

My original site had a registration page that required an introduction and a complicated editing tool, but in the variant I set the option to “opt-in” and removed the editing tool to make the page look simpler.

And you can access my web here.