Still have a long way to go…
On the one hand, the platform is built to provide one-stop services for college students in Hong Kong to go on a trip, from getting inspiration for going out, to joining or creating activities to find companions and posting and sharing, reducing the fatigue caused by users jumping back and forth between different platforms. On the other hand, for activity organizers, the website helps them to accurately place activities and increase the exposure rate of activities, obtaining income. Therefore, the key assumptions of the platform need to be verified to improve user experience and increase user retention, so as to achieve cooperation with advertisers.
Usability Test
Usability is a qualitative study which can have more detailed observation and research on user experience. Because the platform aims to provide users with a one-stop experience, from getting inspiration to go out and play, to joining or posting related activities to find companions, and posting reviews after the activities, therefore, the usability test will also focus on this core function for verification. The specific steps are as follows:
Suppose you want to arrange some activities and find partners for your leisure time.
- Register and log in
- Where would you click to get information about recent or popular activities?
- How would you join activities organized by others? How would you get more details, and what information can you get before joining? How would you get in touch with the organizer?
- Post activity to recruit partners. And change it to add some details. Then delete it after you find your partners.
- How could you share your experience with others? How can you change your post?
Users will be able to explore the site freely after completing the required tasks. Three post-test questions were also designed to obtain recommendations for improvement:
- Please rate the overall process: 5 as very satisfied, 1 as very dissatisfied
- What difficulties did you encounter in the process?
- How do you think the page can be improved?
AB Test
AB test, in response to the feedback from users in the last round of usability, the possible misunderstanding of “发现活动”, so this ABtest mainly tested the navigation bar. Because the navigation bar is an essential basis for users to jump between different pages, the setting of the navigation bar plays a vital role in whether users can find what they want clearly. Moreover, “发现活动” plays an important role in providing users with inspiration for activities and stimulating users’ interest. Therefore, in the ABtest setting for the navigation bar, “发现活动” is the original version, and “活动灵感” is the variant 1 version.
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