Strive to turn ideals into reality and learn from usability test and A/B test

The proposed solution aims to provide a platform for full-time master’s students who enjoy museums and exhibitions by providing information on all famous museums and the latest exhibitions in Hong Kong, including hours, addresses, contents, reviews, and tickets. In addition, a website membership system is set up to provide more benefits to users. This website can save time and effort for exhibition enthusiasts to find, collect and filter relevant information so that they can arrange their trips better and have a better visiting experience.

Easy and efficient access to information about exhibitions and museums in Hong Kong, making reservations, and buying tickets are the main functional requirements to be verified. The following usability test and A/B tests were conducted to obtain validation feedback on users’ evaluation of the website and their willingness to sign up as members.

1. Usability Test

Five tasks were designed to test the ease of accessing exhibition or museum information and signing up for membership:
(1) Where would you click to get information?
(2) How would you get more details, and what details would you get?
(3) Register and log in.
(4) Make a reservation and buy a ticket for an exhibition.
(5) View your reservation orders.

Three post-test questions were designed to obtain evaluations and suggestions for improvement：
(1) Please rate the whole process: 5 as very satisfied, 1 as very dissatisfied.
(2) What do you think the site has done well?
(3) What difficulties did you encounter in the process? How can the pages be improved?

2. A/B test

An A/B test was conducted to test whether displaying membership details on the registration page would positively impact users registering intention of membership and submitting forms. In the original version, the registration page only had a lead-in message and a form to fill in personal information. In the variant version, membership details are added before the introductory statement, and users will see the membership settings first and then the form below.

You can see more information here.