❗️❗️CLIKE HERE FOR A FREE COFFEE ☕️ ☕️
When I began to envision my final project, I first considered, whether could my project be used for myself while creating commercial value. With this in mind, I started to think about what are the biggest pain points of need in my usual daily life scenarios. As I was feeling unable to get my thoughts off my chest, I planned to order a cup of coffee to pass the time. When I opened my phone, I began to struggle with what coffee shops were nearby. And what items do they offer? How would I know if this shop had my favourite hazelnut latte?
As a ‘coffeephile’, when I started working on this project I couldn’t help but wonder if all coffee lovers experience the same pain points when it comes to finding their favourite coffee shop.
Immediately afterwards, I put together persona types. The main persona type is a group of ‘full-time workers who want to grab a cup of coffee during their lunch break’ , who have the ability to consume coffee on a daily basis and have developed the habit of drinking coffee at least 3 times a week. After interviewing them, what struck me the most was that every time they wanted to buy coffee, they would hesitate to go to which app to search for information, because there was a lack of apps that provided both coffee reviews and integrated information on coffee locations, so workers would have to go through multiple apps to search for their favourite shops and then go to the shops to place their orders, which would take a long time every time. This has a huge impact on the convenience of buying coffee for commuters.
At the end of the interview, I asked, “If there was a website that could provide you with all the coffee shops in your neighbourhood and easy access to their coffee selection, would you be willing to pay for it?” Three coffee aficionados said yes, while the other two expressed hesitation. At this point, I realised that consumers are most sensitive to price, and when given a price proposal, they must be doing the maths to see if they can benefit from it. Based on the respondents’ responses, I thought again about how my website could bring users content that they would find valuable and would be willing to pay for. This is when one respondent’s answer caught my eye: “For those of us who often need to buy coffee, price is actually a very important factor! If you can get a discount, even 5-10%, because it’s a high-frequency coffee purchase, you can save a lot of money as a result.”
I am therefore considering the possibility of adding a link to a button to buy coupons after the shop results page so that after paying the monthly payment of 19.9 to become a member of the site, users can click on the button to buy small coupons for in-store write-offs and save money when browsing the search results.
After describing the services that a VIP membership can bring, all five respondents said they would be happy to pay for it.
“It’s a real bargain!” She said.
You can access my page here to see the background of my research!
