Design Thinking and User Research

Hello everybody, I am CHEN Taoyu. I am trying to build a website about the historical blocks and city-walk routines in Shanghai.(LINK is here) At the beginning of my research, I targeted young, high-spending people. However, with the further research, I found that there are some problems with this. Through an interview with a female…

Click here to view the problem introduction. 1. General Persona Types At present, there are many types of people who are participating in card-decoration, including: (1) Those who have no experience in using stickers, they are someone’s fans, and they are trying to decorate photos of their loved ones. (2) Journal decorating lovers who have…

There are several “players” involved in film festivals, which can be classified into four general categories: filmmakers, fans, industry and guests. However, I need to narrow down each category to see what are the main target persona that I’m looking for. Therefore, I further demonstrated each one as follows: 1. Film lovers who are interested…

K-pop music is ranked at number six among the top ten music markets worldwide, second among Asian music markets. K-pop has also become wildly popular in Hong Kong. Many Hong Kong young people are passionate about dancing. However, with increasing needs, there hasn’t provided a platform exclusively for K-pop dance lovers to acquire and share…

When I began to envision my final project, I first considered, whether could my project be used for myself while creating commercial value. With this in mind, I started to think about what are the biggest pain points of need in my usual daily life scenarios. As I was feeling unable to get my thoughts…

As a music fan, the first idea that popped into my head when deciding on my topic was to make a website related to live house. Firstly, my own experience of going to watch live house performances reflects some of the problems in the industry, with fragmented information spread across various platforms and organizers having…

Happy Halloween!

I changed the topic three or four times in two weeks because I couldn’t find people to pay for it. In a previous themed interview, I discovered the need for tourists to find photographers quickly, and the need for photographers in Chaozhou to increase their customer base, so I shifted the theme to building a…

Initially, young people who have had experience buying fashion items on IG shop were invited to do interviews in terms of their shopping habits and encountered difficulties. Most of them mentioned that it is hard for them to find IG shops which they may like upon searching on IG as some IG shops do not…