Coding and Testing and Exploring….

The current project is developed to monetize the group of musical drama lovers by integrating related information among different platforms and providing a community to unite lovers scattered in different private discussion groups. In order to narrow the scope to provide a better user experience, the current project is aimed at providing services for lovers in Shanghai or people who would go to Shanghai for watching. The first round of usability tests are mainly focused on people’s perceptions of the design and layout. The second round will combine the usability test and AB test to see if people will accept the business model, join the membership and pay for it.

According to previous interviews, it is found that the most urgent need of this group is to interact with each other to conduct some “group activities” online and offline. In this round, both usability tests and AB test are conducted to further explore people’s needs in this respect and the critical point to converting them to registered users. In this way, qualitative and quantitative results are gained to have an overall understanding of the project.

In terms of usability tests, there are five tests for each participant in the following:
6. Register
7. Login
8. Browse drama info and find one to purchase
9. Write a blog to find someone to watch the drama together
10. Find about musical-related activities

After performing those tasks, several questions are asked:
5. Please use 3 words to describe your experience.
6. What function is most important to you? Do you want to join the membership for the function?
7. What are the possible improvements?
8. The website is going to allow ticket swap / resell in case of emergency and organize offline/online activities, do you think it makes sense that these functions are available for paid members only to guarantee security? Would you join it?

In terms of AB test, the objective is to see if the design of the signup page will influence the conversion and people’s decision to register. At first, the register page is simple with a picture from the borrowed template. Learning from another course that talks about the AB test conducted in Obama’s campaign, any change in the layout may somehow increase or reduce the conversion, I decided to replace the picture with another one to see if it works on my website. More results are available here.