Design Thinking and User Research

In recent years, film has regained its fervor. More and more people are attracted to the unique colors and textures of film, and the overall market has expanded. Kodak has even recently announced a relaunch of its film business to accommodate the surging market demand. As a film lover, I planned to record the scenery…

When people decide to take film photos, there are a lot of steps to do, in other words, lots of information to be collected, organized, and verified. I interview people who are film camera users and photos camera sellers who are also film camera lovers. During the interviews, I found that active beginner-level user with…

Initially, I set the target persona as postgraduate students aged 20-25, but during my research, I found that this scope was too broad and had some problems. Firstly, why is the age limited in this range? In fact, postgraduates may not be limited to this age range, and undergraduates and PhD students may also be…

The Hong Kong Government has tightened the social distancing measures during the pandemic, most of the entertainment premises need to suspend its operation such as Amusement game centres, Amusement Parks, Karaoke and Party Rooms etc. My family members can only buy board games to have fun during weekends or long holidays. However, each of the…

This assignment was like trying to develop a minimum-viable product. User research is useful to unveil the mystery and avoid us to design the product blindly. Initially, I learned that the number of people growing plants at home has increased in the last two years. After I observed my family doing home growing, I thought…