Narrow the Scope!!!
I choose the topic of exhibitions cause I’m interested in them and once misses my loved exhibitions because of not get information in time. At first, I decide to build a website of Chinese museums online resources, but soon found it impossible to have the official resources and also too many museums,so finally I narrow my scope to the exhibitions in Chengdu.
I interviewed several people who see exhibitions once or more every month, some of them are just ordinary viewers or lovers, don’t have such strong need to a information websites, but two of my interviewees are art related(occupation/major), they pay much attention to the new exhibitions and have strong interest in finding exhibitions they love, because of their work, they have stable frequency of visiting exhibitions and are willing to pay for some art related items, so at last the persona is exhibition lover who engaged in art work or related studies.
I interviewed this two people deeper , and get some information as follows:
They have their own unique taste and opinions on exhibitions and pursue high-quality exhibitions that meet their requirements, and at the same time, their art-related work gives them more opportunities to be exposed to a large amount of exhibition information, and they also maintain a high frequency of visiting exhibitions. They like to discover niche exhibitions, and one of them who are directly engaged in exhibition work are also very concerned about the promotion and future development of niche exhibitions. They are accustomed to paying for art and are willing to pay for exhibition websites that meet their aesthetics and needs. Therefore, they can become membership users of the website.
The existing exhibition information in Chengdu is extremely skilled and scattered, people will get information through various platforms, leading to incomplete information, sometimes they miss their favorite exhibitions, some comprehensive platforms only include official exhibitions in big museums, ticketing websites only show paid exhibitions, many small private exhibitions are mostly released by individual platforms, lacking exposure, so all exhibition information can be Therefore, all exhibition information can be comprehensively organized to increase the exposure of private exhibitions and make it more convenient for users to obtain information. When the website has a certain number of visitors, it can start to cooperate with exhibition parties for paid promotion.
I also write some background intro on my webpage, please refer to this link.