Conducting User Research With a Design Thinking Mindset

In the first stage, people who seek to play a script murder game in their leisure time were chosen as the target persona and several interviews were conducted to find out the problems. However, it turned out during the interview that the largest part of the revenue comes from customers of loyalty, in other words, those scripts murder game enthusiasts. At the same time, these enthusiasts are always looking for buddies to play scripts murder games together, especially when it comes to those new limited special scripts. With this in mind, the target persona was changed to script murder gamers who want to carry out 约本 activities in their leisure time.

This persona type was chosen because he/she contributes most to the revenue of the venues. They are youngsters with age among 18-25 and own a high standard of living. The money spent on script murder games per month by them reaches from 500-4000 Chinese yuan. They are most urgent on playing script murder games, testing out exclusive scripts, meeting other stranger players, carrying out 约本 activity, and thus have stronger needs of an integrated platform and an online community that they can belong to. People use this game as a social event and use it to gather friends or make new friends. They consider it as a long-term hobby to develop.

By discovering the user needs and business goals and mapping the current user/customer journey and stories, the scope of the project at the initial stage can be determined. This will form the basis for defining the problem statement and the associated functional specifications and content requirements to guide solution development and data collection in subsequent stage. The overview on the prospect of this project can be found here.